Flyposting & Street Advertising Formats
Discover the complete range of outdoor advertising formats that help brands dominate urban spaces. From strategic street poster campaigns to massive 96-sheet billboards, explore how each format delivers unique impact across UK cities.
Our formats guide includes detailed specifications, ideal locations, and impact metrics for every outdoor advertising option, helping you choose the perfect combination for your campaign goals.
Wild Posting
Flyposting (or wild posting) is the act of putting up posters in public spaces, especially in major cities like London and Manchester.
Popular in urban areas for promoting events, it involves pasting materials on construction barriers, buildings, and utility poles.
Billboards
Paper billboard advertising involves posting large-format printed advertisements on dedicated billboard structures.
These paper sheets are pasted in sections onto billboard surfaces and typically rotated every few weeks for new advertising campaigns.
Experiental
Experiential street poster advertising combines traditional poster campaigns with interactive elements, encouraging public engagement.
Posters might feature QR codes, augmented reality features, or tear-off elements to create memorable brand experiences on the street.
Phone Kiosks
Phone kiosk advertising utilises traditional telephone boxes for high-impact street-level promotion.
These illuminated displays offer 24/7 visibility in prime urban locations, targeting pedestrian traffic with eye-level advertising in city centers and high streets.
Bus Shelters
Bus shelter 6-sheet advertising offers illuminated poster displays in premium roadside locations.
These standardised panels target both pedestrians and vehicular traffic, providing 24/7 visibility at key public transport hubs across urban areas.
Wall Murals
Wall mural advertising transforms blank building walls into large-scale branded artworks.
These hand-painted or vinyl-applied murals create striking urban impact, offering long-term visibility and Instagram-worthy brand moments in high-traffic city locations.
4-Sheets
4-sheet advertising uses eye-level outdoor poster sites situated in high-traffic street locations.
Measuring 1016mm x 1524mm, these portrait-format displays target pedestrians on high streets, outside shops, and along busy urban walkways.
48-Sheets
48-sheet billboards are the classic large-format outdoor advertising format, measuring 6m x 3m.
These high-impact displays target both vehicular and pedestrian traffic along major roads, offering wide-reaching brand visibility across urban areas.
96-Sheets
96-sheet billboards are the largest standard outdoor advertising format, measuring 12m x 3m.
These massive displays create unmissable impact along major roads and highways, delivering maximum brand visibility to both vehicles and pedestrians.
The Flyposting Process
Planning
- Strategic mapping of high-impact street poster sites
- Production of weather-resistant posters for outdoor advertising
- Detailed street-level advertising schedule across target urban locations
Posting
- Expert flyposting teams deploy across UK cities pre-dawn
- Application using professional street poster adhesives
- Real-time photo documentation of each street-level installation
Monitoring
- Daily monitoring of urban poster sites
- Maintenance of flyposting campaign visibility
- Comprehensive street advertising performance reports
FAQ's
What does a street poster advertising campaign cost?
Street poster campaigns start from £5,000 for one week across major UK cities. Costs vary by location density and duration, with national campaigns covering 2,000+ sites from £15,000.
Which UK cities do you cover?
How do you measure campaign success?
Poster Locations
Interactive Map
This map highlights example flyposting and billboard advertising locations across the UK.
Get A Quote
Take the first step towards powerful street-level advertising. Fill out your campaign brief below, including your target cities, campaign dates and budget. Our flyposting team will respond within 24 hours with strategic recommendations for your brand.